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Coca-Cola Company in 1887 was incorporated with Asa Candler as one of the partners. Candler transformed Coca-Cola from an from a small soda pop maker to a american worldwide business icon using unknow yet highly innovative advertising technique of at that time. Candler's key to success was the distribution of free complimentary coupons nationwide. Using its sales representatives and other company employees, they distributed complementary free coupon codes. Coupon codes were mailled to potential customers and placed in magazines. Coca Cola company gave away soda fountains free syrup to cover the costs of the free drinks. Between 1894 and 1913, one in nine Americans had received a free Coca-Cola for a total of 8,500,000 free drinks. Coca Cola by 1895 announced to it was served in every state in the United States.

In 1909 C. W. Post made coupons code wide spread use in order to help sell breakfast cereals and other products in the United States. More than 700 corporations today offer coupons for discounts on products or services. Coupon codes for consumer package generate nearly 3 billion dollars in transaction each year. There are various types of online coupons such as free shipping, free giveaways, discounts, first-time customer coupons.

In the online world internet coupons typically used to reduced cost of shipping, provides specific dollar or percentage discount, or some other offer to encourage consumers to purchase specific products or to purchase from specific retailers. Online coupons are refered as coupon codes, promotion codes, promotional codes, , discount codes, promo codes, voucher codes, key codes, surplus codes, portable codes, shopping codes, or source codes.

In marketing a coupon code is a ticket that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, magazines, newspapers, the Internet, and mobile devices such as cell phones.


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